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What do the fields on Link Activity Reports mean?

There are four different Link Activity Reports available:

  • Link Activity by Source

  • Link Activity by Type

  • Link Activity by Target Type

  • Link Activity by Target

The Link Activity by Source Report keeps track of where the patrons are coming from when accessing a platform (EBSCOhost, LinkSource, LinkInServer). This data is being tracked by the SID tag in the OpenURL or the referring/originating URL when using non-OpenURL links. The SID is the service identifier tag in the metadata of an OpenURL that includes the vendor name and database accessed.

The source can be blank if no referring URL is available. This can happen when patrons click on links from emails, secure sites, or manually type the URL in their web browser.

The Link Activity by Type Report keeps track of what types of results were requested. For example: article, journal, book, proceeding, conference. This data is being tracked by the genre tag in the OpenURL.

The Link Activity by Target Type Report keeps track the types of targets being accessed like CustomLink, EBSCOhost (EHOST), EJS (EONLINE), CrossRef or the Category obtained from the CustomLinks that display on the LinkSource platform.

The Link Activity by Target Report keeps track of where patrons go when clicking on a link. This data is obtained from the Link Text or the Link Name of a CustomLink.

Definitions

  • Source - where patrons are coming from (obtained from SID in OpenURL or the referring/originating URL when using non-OpenURL links)

  • SID DBCODE - service identifier tag in the metadata of an OpenURL that includes the vendor name and database accessed.

  • OpenURL - standardized method of carrying over values in a URL.

  • Type - obtained from genre tag in the OpenURL. For example: article, journal, book, proceeding, conference Platform - are existing applications that log LinkIn and LinkOut transactions. (EBSCOhost, LinkIn Server, LinkSource)

  • Target - Where patrons go when clicking on a link. This data is obtained by the Link Text or the Link Name of a CustomLink

  • Target Type - The types of targets being accessed like CustomLink, EBSCOhost (EHOST), EJS (EONLINE), CrossRef or the Category of the CustomLink being accessed from the LinkSource platform.

Related Terms: custom link, custom linking, custom links, customlinking, customlink, customlinks