The original name, English Language Learner Reference Center, did not communicate the product's purpose effectively. In addition, targeted customer and user research told us we needed to avoid lengthy product names or scholarly acronyms and instead focus on the product’s purpose.
Read It! is not a language instruction tool like Rosetta Stone. Instead, Read It! supports reading comprehension skills for English-language learners, both students and adults. These learners already have a basic foundation in English grammar and reading but need adapted reading material for a variety of subjects. Read It! better communicates what our product offers.