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DynaMed Best Practices for Clinical Adoption

The key to DynaMed adoption is correctly setting expectations about what the tool can and can’t do. Show DynaMed and encourage clinicians to try it during the same session, to make sure they have an early and positive first experience. Settings and styles:

  • 10-15 minutes at departmental meetings to launch product. Emails, letters, etc. are only marginally effective because busy clinicians receive so many of them. A quick in-person introduction achieves highest recognition.
    Resource: EBSCO employee or Client

  • 1:1 in physicians’ lounge or lunch room introducing individual doctors to the product on their own schedules. This works best with a food component – breakfast- or lunch-n-learn
    Resource: EBSCO employee

  • 10-15 minutes at library committee meeting to launch product. The key to this meeting is to ask the library committee to evangelize for the product.
    Resource: EBSCO employee or Client

  • Web-based introduction/training for off-site campuses and clinics.
    Resource: EBSCO employee or Client

  • Inclusion of DynaMed in electronic resources page on intranet site. There should be easy and intuitive navigation which is consistent with other electronic resources and matches clinician workflow.
    Resource: Client

  • Follow-up with cards that explain how to access the product. DynaMed has standardized business card-sized hand-outs; other facilities have used cards as big as 3”x5”. Cards should be located in physician lounges, dining rooms, and other high-traffic areas. High levels of awareness drive early adoption, which drives word-of-mouth marketing among clinicians.
    Resource: Client with EBSCO collateral

  • Incorporation of DynaMed training into new resident orientation programs.
    Resource: Client

  • Marketing in library, including hand-outs and posters.
    Resource: Client with EBSCO collateral