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Best Practices for Adoption of Business Source Corporate

The keys to widespread adoption of Business Source Corporate are demonstrated support by company leaders, resource visibility and integration, communication and training. It is vital that the user’s first experience with BSC is a positive one and that its indispensability is quickly realized. Below are some practices we recommend:

  • Review all promotion and training materials in the Business Source Corporate Promotion Kit at Business Source Corporate Promotion Kit.

  • Conduct a short introductory meeting with department heads, managers, corporate trainers and any other key players to introduce BSC.

    • Discuss overall objectives for integrating BSC.

    • Propose a timeline and designate members of a roll-out committee to assist with integration.

    • Present materials in the Promotion Kit and conduct a brief training to introduce the group to EBSCOhost/BSC features and uses.

  • “Turn on” Business Source Corporate and include it on an electronic resources Web page or intranet site. You can work with the EBSCO Technical Support Team to accomplish this. There should be easy and intuitive navigation which is consistent with other electronic resources.

  • Consider linking directly to key content, such Company Profiles or Author Profiles to pique the interest of your users. See the following FAQ for more details: What are the start page choices for EBSCO’s Business Source databases in EBSCOhost and the Business Searching Interface?

  • Announce availability of BSC using email, newsletters, posters and brochures (see Promotion Kit). Conduct drop-in sessions in high traffic areas, such as employee cafeterias or lounges. A high level of awareness drives early adoption.

    • Make sure information on accessing BSC is clear (one of EBSCO’s most important recommendations). One of the biggest frustrations for potential users is the inability to find the database access point. Wallet-sized access cards are available in the Promotion Kit, and can be disseminated or displayed in high-traffic areas.

  • Announce formal training times and locations. Training is best accomplished in a classroom or computer lab setting, where hands-on practice is available. Lunch-n-learn format is often a great way to increase attendance, especially if lunch is provided. Options for off-site campuses/locations should also be pursued.

    • Note: Webinars or on-site training sessions by EBSCO staff are available and encouraged. There is no fee and participants can register individually. See http://training.ebsco.com

  • Make sure all potential database users know who to contact with any questions or suggestions.

Note: Business Source Corporate is available on 2 interfaces – EBSCO’s Business Source Interface (BSI) and EBSCOhost.